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Brand-Reflection Outsourcing for Customer Care

Why Brand-Centric Outsourcing.

Distance your brand from traditional outsourcing. We precisely mirror your customer care strategy and desired customer experience at the lowest total cost of brand ownership.
Brand-Reflection Outsourcing for Customer Care

Why Brand-Centric Outsourcing.

Distance your brand from traditional outsourcing. We precisely mirror your customer care strategy and desired customer experience at the lowest total cost of brand ownership.
Today’s customer won’t tolerate yesterday’s outsourcing. Growing product complexity, rising expectations
and a loud consumer voice are driving demand for a new approach to customer care.

Why Clear Harbor?

  • Outsourcing in its current form cannot give brands what they need to meet higher customer care expectations.
  • A new approach based on strategy and brand mirroring is required to succeed in today’s ELA-driven CX landscape.
  • Clear Harbor is the only service provider with a true brand reflection-based approach to customer care.
  • We create a premium extension of a client’s business model and desired customer experience, mirrored within Clear Harbor, that lives the brand, and performs as well or better than the original.
  • Clear Harbor achieves these results while providing the lowest total cost of brand ownership (TCBO).

What is Outsourcing Costing Your Brand?

Most companies are hesitant to delegate anything but the simplest customer care inquiries and tasks to a third party for resolution.
Outsourcers are poorly positioned to deliver consistent results. Increasing product complexity, elevated expectations and a much louder voice of the customer make it seem risky to a brand to trust complex inquiries and mission critical tasks to anyone but internal staff. This hesitancy creates missed opportunities to improve satisfaction and compete effectively while keeping service costs under control.

Strategy and Brand Mirroring solves the outsourcing problem.

Mirroring eliminates the risk of delegating brand-impacting customer care responses and tasks while providing the lowest total cost of brand ownership.
Outsourcing Challenges

Understanding TCBO:
Exploring ALL Dimensions of Customer Care Cost

Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world of elevated expectations and amplified customer voice, the cost of supporting customers and succeeding in customer care goes far beyond the hourly fee paid to staff a contact center or back-office operation.
There are multiple cost dimensions that must be considered and evaluated before making a decision to delegate customer care to a service provider.

Identifying New Opportunities for Business Extension Across the Spectrum of Customer Care Services

Outsourcers gravitate to work that is simple to perform and easy to manage, leaving companies few viable external options for extending the business to drive brand loyalty, CSAT and cost savings. Clear Harbor analyzes amd provides a look at new target areas for business extension made possible by a reimagined, reengineered reflective approach to customer care.

RETHINK — REIMAGINE — REENGINEER
Customer Care with Strategy and Brand Mirroring

Clear Harbor solves the outsourcing problem with strategy and brand mirroring, a modern solution that extends and clearly reflects your business to your customers. We build the precise reflection of each client’s customer care environment and desired customer experience that lives the brand, performs as well or better than the original, and delivers the lowest total cost of brand ownership.